Style Squads

Overwhelmingly, White House Black Market customers’ favorite thing about their experiences in boutiques is their interaction with a caring, knowledgeable stylist. Our goal with this project was to figure out how to bring that helpful relationship to our customers online. We wanted them to be able to find their favorite stylist, or get paired with someone who fit their style and could act as their personal shopper from afar, inspiring them through a curated shopping page and inspirational social media.