Meet Jess

Jessica is a talented creative director with expertise in a variety of mediums. She produces strong content conceptualization, creative copy direction, digital and print design direction, creative social media strategy, still and on-figure photo and video direction, and leads direct mail and environmental graphic design.

She’s an effective and empathetic leader who directs teams in the creation of branded marketing content. She fosters camaraderie and cross-functional relationships resulting in creative wins that drive consumer interest and increased revenue.

She lives in Columbus, Ohio and has undying love for clever design, cool weather, meandering road trips and the people (and places) that make up the Midwest.

Baby wearing a "spit crew" onesie and playing with toy cars

Résumé

EXPERIENCE

YELLOW ROOM CREATIVE CO. | Columbus, Ohio
Creative Director | 2022-Present

  • Consults with companies seeking additional expertise to help them with project overflow and projects that need
    high-level thinking and solutions.

  • Provides creative direction and leadership to external clients on a project-by-project basis.

  • Collaborates with client teams and coordinates external resources to accomplish clients’ creative goals.

  • Provides expert experience in print design, web layout, information design, logo design, photo & video direction, creative strategy, social media strategy, campaign conceptualization, brand identity, and project management.

HAGERTY | Traverse City, Michigan
Creative Director / Senior Art Director (Remote) | 2020-2023

  • Promoted from Senior Art Director to Creative Director in 2021.

  • Led team of designers, art directors, writers, photographers and producers, catering to 16 business units within the company.

  • Collaborated cross-functionally with marketing team and their business units, overseeing creative execution of a broad variety of projects including omni-channel welcome journeys, immersive in-person Garage + Social experiences, engaging websites, and dynamic one-pagers.

  • Launched The Shop in Garage + Social locations, adding brick-and-mortar pop-up stores to increase overall sales by approximately 20% per location.

  • Restructured intake process and streamlined workflow resulting in a 53% increase in project-kickoff effectiveness by eliminating redundancies and creating a single channel for all incoming requests.

WHITE HOUSE BLACK MARKET  |  Fort Myers, Florida
Senior Art Director / Art Director  |  2015-2020

  • Promoted from Art Director to Senior Art Director in 2016.

  • Developed and executed seasonal campaign concepts.

  • Directed still life and on-figure photo and video shoots.

  • Led team of three omni-channel designers and oversaw site, email, social media, store signage, and direct mail design.

  • Developed key relationships with marketing partners to ensure effective content coverage for each channel.

LANE BRYANT  |  Columbus, Ohio
Art Director / Senior Graphic Designer / Graphic Designer  |  2010-2015

  • Led seasonal omni-channel conceptual development.

  • Directed and led design of direct mail programs and still life and on-figure photo shoots from concept through retouching.

  • Managed two direct reports.

EDUCATION

COLUMBUS COLLEGE OF ART & DESIGN | Columbus, Ohio
BFA, Graphic Design & Advertising | 2000-2004

AWARDS

  • 2021: GDUSA Design Award for the Hagerty Driven book

  • 2015: Lane Bryant CEO Award for Isabel Toledo Launch

  • 2014: GDUSA In-House Design Awards for Pencil Me In & Picture Yourself in the Perfect Pair

  • 2010: Lane Bryant Leading the Brand Award for marketing Mall of America grand opening

KEY SKILLS

  • Art & Creative direction

  • Campaign development

  • Photo & video direction

  • Solution-driven collaboration

  • Empathetic leadership

  • Active listening

  • Clear communication

  • Mentorship

  • Omni-channel creative oversight

  • Adobe Creative Cloud (InDesign, Illustrator, Photoshop)

  • Figma

  • Adobe Workfront

  • Smartsheet

  • Microsoft Office Suite

Get in touch