Meet Jess
Jessica is a highly skilled creative director with 10 years’ leadership experience in collaborative, fast-paced environments. A hands-on leader and designer with a proven record of producing strong, innovative marketing campaigns, driving consumer engagement and business growth while inspiring and directing internal & external creative teams in developing and producing high-quality, data-driven 360° campaigns including digital & print marketing (site, email, social, direct mail, in-store, loyalty, etc.), photography, video, large-scale location marketing, swag and interior design updates. She is a strong presenter, communicator, cross-functional collaborator, leader and decision-maker.
She lives in Columbus, Ohio and has undying love for clever design, cool weather, meandering road trips and the people (and places) that make up the Midwest.
Résumé
EXPERIENCE
YELLOW ROOM CREATIVE CO. | Columbus, Ohio
Creative Director | 2022-Present
Consults with companies seeking additional expertise to help them with project overflow and projects that need
high-level thinking and solutions.Provides creative direction and leadership to external clients on a project-by-project basis.
Collaborates with client teams and coordinates external resources to accomplish clients’ creative goals.
Provides expert experience in print design, web layout, information design, logo design, photo & video direction, creative strategy, social media strategy, campaign conceptualization, brand identity, and project management.
HAGERTY | Traverse City, Michigan
Creative Director / Senior Art Director (Remote) | 2020-2023
Promoted from Senior Art Director to Creative Director in 2021.
Led team of designers, art directors, writers, photographers and producers, catering to 16 business units within the company.
Collaborated cross-functionally with marketing team and their business units, overseeing creative execution of a broad variety of projects including omni-channel welcome journeys, immersive in-person Garage + Social experiences, engaging websites, and dynamic one-pagers.
Launched The Shop in Garage + Social locations, adding brick-and-mortar pop-up stores to increase overall sales by approximately 20% per location.
Restructured intake process and streamlined workflow resulting in a 53% increase in project-kickoff effectiveness by eliminating redundancies and creating a single channel for all incoming requests.
WHITE HOUSE BLACK MARKET | Fort Myers, Florida
Senior Art Director / Art Director | 2015-2020
Promoted from Art Director to Senior Art Director in 2016.
Developed and executed seasonal campaign concepts.
Directed still life and on-figure photo and video shoots.
Led team of three omni-channel designers and oversaw site, email, social media, store signage, and direct mail design.
Developed key relationships with marketing partners to ensure effective content coverage for each channel.
LANE BRYANT | Columbus, Ohio
Art Director / Senior Graphic Designer / Graphic Designer | 2010-2015
Led seasonal omni-channel conceptual development.
Directed and led design of direct mail programs and still life and on-figure photo shoots from concept through retouching.
Managed two direct reports.
EDUCATION
COLUMBUS COLLEGE OF ART & DESIGN | Columbus, Ohio
BFA, Graphic Design & Advertising | 2000-2004
AWARDS
2021: GDUSA Design Award for the Hagerty Driven book
2015: Lane Bryant CEO Award for Isabel Toledo Launch
2014: GDUSA In-House Design Awards for Pencil Me In & Picture Yourself in the Perfect Pair
2010: Lane Bryant Leading the Brand Award for marketing Mall of America grand opening
KEY SKILLS
Art & Creative direction
Campaign development
Photo & video direction
Solution-driven collaboration
Empathetic leadership
Active listening
Clear communication
Mentorship
Omni-channel creative oversight
Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
Figma
Adobe Workfront
Smartsheet
Microsoft Office Suite
