Hagerty
Drivers Club

As an automotive lifestyle brand, Hagerty is a company for all car lovers. With Hagerty Drivers Club, they provide their members a community around their commitment to save driving, alongside roadside service and an exclusive magazine. Our goal was to entice non-members to join, encourage current members to stay and overarchingly highlight the appeal of membership to all through one-pagers, print advertising, an email welcome journey and swag.